Projection mapping is a technique that uses specialized software and projectors to cast images or videos onto irregularly shaped surfaces, turning them into dynamic displays. Unlike traditional flat projections, projection mapping can be used on buildings, sculptures, stages, or even small objects to create immersive visual experiences.How It Works:
- Surface Mapping – The physical surface (e.g., a building or stage) is digitally scanned or modeled to account for its shape and texture.
- Content Creation – Graphics, animations, or videos are designed to fit the contours of the surface.
- Projection Alignment – High-powered projectors are calibrated to align the digital content perfectly with the real-world surface.
- Synchronization – The projection can be synced with music, lighting, or interactive elements for added effects.
Applications:
- Entertainment & Events – Used in concerts, festivals, and theater productions.
- Advertising & Marketing – Brands use it to create eye-catching, large-scale advertisements.
- Architectural Projection – Buildings are transformed into storytelling canvases.
- Museum & Art Installations – Enhances exhibits with interactive and immersive visuals.
- Theme Parks – Used for attractions and nighttime spectaculars (e.g., Disney’s castle projections).
